Search Intelligence
Impressions
last 90 days
Clicks
organic
Avg CTR
sitewide
Quick wins
positions 8–20
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German vs American Culture
~170 impr.
Top query: german directness vs american friendliness
3 articles indexed
Content gaps
Why are Germans so direct — standalone pillar
German vs American cultural differences — hub page
Expat Finance
~21 impr.
Top queries: credit berlin / 401k germany
3 articles indexed, positions 35–59
Content gaps
Moving from Germany to the US — hub page
US credit score step-by-step guide (reframe existing)
Berlin City & Identity
~13 impr.
Top queries: hidden (dark impressions)
2 articles indexed, thin cluster
Content gaps
Cost of living Berlin
Berlin neighbourhoods for expats
Food / Kebap
0 impr.
No search presence — brand name not reflected in content
0 articles indexed in this cluster
Decision required
Write food content or deprioritize the brand name
Best döner in NC — brand anchor post
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1
Why Are Germans So Direct (And Why It Isn't Rude)
Captures ~151 dark impressions already hitting the directness article. Highest search demand in your niche.
Medium
2
German vs American Cultural Differences — hub page
Gives the culture cluster a parent. All 3 existing articles link up. Boosts the whole cluster's authority.
Low
3
Moving from Germany to the US — hub page
Consolidates 3 finance articles under one parent. Low effort, high structural SEO value.
Low
4
How to Build a US Credit Score — step-by-step guide
Existing article ranks at position 48 for "credit berlin". Reframe as how-to to match actual search intent.
Medium
5
Kebap / food content decision
Brand name has zero search presence. Either commit to food content or accept the brand is just a name.
High